Adidas faces a critical and pervasive crisis in customer service quality and operational execution that is severely damaging brand reputation across all customer touchpoints. Customer feedback reveals systemic failures including unresponsive support, extremely delayed or denied refunds often taking 45+ days, rejected returns over minor technicalities, missing or incorrect order fulfillment, and poor communication throughout the customer journey. These issues are not isolated incidents but represent widespread operational breakdowns that affect customers globally, with particularly severe complaints from online shoppers. The disconnect between the brand's premium marketing image and the poor post-purchase experience creates significant reputational damage, with social media comment sections becoming public forums for unresolved complaints. The company's apparent inability or unwillingness to address these concerns publicly

Adidas demonstrates remarkable success in creating highly coveted products that resonate with

Adidas's purchase dimension strength is anchored in its ability to generate viral product moments that drive massive purchase intent. Instagram and TikTok data reveal users consistently expressing explicit buying desire through comments like 'take my money' and 'Los quieroooooo,' with collaboration posts achieving 646k+ likes and product showcases generating 12.6M+ views [instagram],[tiktok].